Hartlepool United Football Club and Tilly, Bailey and Irvine Solicitors (TBI), based in York Road, have introduced The Pools' Law Service.
It offers a 10 per cent discount on legal fees for services like conveyancing and wills.
Steven Horsley, business development partner for TBI, said: "While the discount on legal fees when moving house or having a will drafted is of great interest to the fans, we wanted to put something back to the club. "And for all instructions we receive via Pools' law we will make a contribution to the club's youth development programme.
"What this will mean for the fans is a 10 per cent discount on services such as conveyancing and wills and for the club an additional five per cent for each and every instruction."
Hartlepool United chief executive Russ Green said he was delighted with the new initiative.
"When the idea was first introduced I could see how it would appeal, not only to the fans as it's great to give them something back for their loyalty, but the club's future and the youth development programme.